• 03.10.2017

    For a long time I find the time to post something on my own website. I was very busy with the transition to Berkeley.global. Here is the very short version of the story. 

  • 22.06.2015
    There’s no doubt about it: mobility is on the brink of far-reaching change. This shift has multiple causes: the stagnating automobile market; an increased willingness, particularly among the younger generations, to use public transport; and new types of mobility facilitated by smartphones. essential media is in favour of e-mobility, and one of its projects has involved helping Taxizentrale IsarFunk, a Munich-based taxi company, to launch Germany’s first electric taxi service.
  • 23.06.0015

    Our customer, FileMaker, told us about a problem facing their partners, the solution developers in the FileMaker Business Alliance: they were overwhelmed with orders, but could barely handle them due to a lack of qualified employees. How quickly could we set up an effective campaign to attract young database designers?

  • 21.05.0015

    Input alone, however, does not make a PR campaign. This was the case, for example, when a study commissioned by Kaspersky Lab and carried out by the Institute for Media Psychology at Würzburg University came across our desks. From a scientific perspective, it was a very interesting study, but our task focused on implementing the results as a PR campaign, and ensuring, as far as possible, that it worked throughout Europe.

Going Green – Intermodally

22.06.2015

Whitepaper on Mobility in Rural Areas

There’s no doubt about it: mobility is on the brink of far-reaching change. This shift has multiple causes: the stagnating automobile market; an increased willingness, particularly among the younger generations, to use public transport; and new types of mobility facilitated by smartphones. essential media is in favour of e-mobility, and one of its projects has involved helping Taxizentrale IsarFunk, a Munich-based taxi company, to launch Germany’s first electric taxi service.
Most developments begin in metropolitan areas, but we are focused on the countryside, an area where new projects tend to fail due to low population and usage density. That said, rural regions are where action is most needed. With no client brief, we took it upon ourselves to research mobility in the region. In doing so, we came across the concept of intermodality, the idea of using multiple methods of transport to get from A to B – and of doing so, as far as possible, without using your own car.

Portals for Intermodal Mobility

In rural areas, one car (or often, two cars) per family is the norm. Numerous communities are, however, trying to solve the rural mobility problem. Pilot projects are studying ways to turn public buses into taxis, and car sharing is finding its way into the countryside via Dorfauto (“village car”) schemes. In addition to traditional modes of transport, several regions are also testing combinations of e-mobility and intermodality.
Two concerns are already very active in intermodality: Daimler (Moovel) and Deutsche Bahn (Qixxit). Although these projects are technically sophisticated and very user-friendly, the extent of their intermodality remains to be seen.
More information on concepts and pilot projects relating to mobility in the region is available as a whitepaper. Use the contact form on the right to request a copy.

(Foto: Fotolia)

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  • News from essential

    For a long time I find the time to post something on my own website. I was very busy with the trans…

  • Going Green – Intermodally

    There’s no doubt about it: mobility is on the brink of far-reaching change. This shift has multiple…

  • Video Marketing in Career Campaigns

    Our customer, FileMaker, told us about a problem facing their partners, the solution developers in …

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